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    <description>Notes on jersey personalization, operations and the path to a production release.</description>
    <language>en</language>
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      <title>The Shopware gap: why German clubs build differently</title>
      <link>https://kit.ink/blog/en/the-shopware-gap/</link>
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      <description>Shopware shows up only in German club shops, 5 of 36. A jersey configurator does not decide what happens after the click on add to cart.</description>
      <pubDate>Wed, 30 Sep 2026 08:00:00 GMT</pubDate>
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      <title>The evaluation checklist for jersey personalization vendors</title>
      <link>https://kit.ink/blog/en/jersey-personalisation-checklist/</link>
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      <description>A shirt rotates in the demo while the costly questions go unasked. A checklist of 28 questions for jersey personalization vendors, each with its reason.</description>
      <pubDate>Mon, 28 Sep 2026 08:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Jersey configurator: buy it, build it, or hand it over</title>
      <link>https://kit.ink/blog/en/jersey-configurator-buy-or-build/</link>
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      <description>Jersey configurator build vs buy vs hand it over: three offers, one with a price, and who decides about the squad and borderline names after that.</description>
      <pubDate>Wed, 23 Sep 2026 08:00:00 GMT</pubDate>
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      <title>Jersey configurator pricing: the four models compared</title>
      <link>https://kit.ink/blog/en/jersey-personalisation-pricing/</link>
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      <description>Jersey configurator pricing compared: flat fee, tiered, share of sales, custom build. And the math that counts in the busiest selling week of the season.</description>
      <pubDate>Mon, 21 Sep 2026 08:00:00 GMT</pubDate>
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    <item>
      <title>Matchday shirt personalization: four hours, one press, two order streams</title>
      <link>https://kit.ink/blog/en/matchday-counter-personalisation/</link>
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      <description>Saturday, 13:20, twelve fans at the counter and one heat press: an afternoon of matchday shirt personalization in a fan shop, and what three clubs changed.</description>
      <pubDate>Wed, 16 Sep 2026 08:00:00 GMT</pubDate>
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      <title>Season rollover in the club shop: the catalog is not the problem</title>
      <link>https://kit.ink/blog/en/season-rollover-in-the-club-shop/</link>
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      <description>Two emails and a shelf on a Tuesday in July. In a club shop season rollover, eligibility flips, not the catalog, and it flips under orders already running.</description>
      <pubDate>Mon, 14 Sep 2026 08:00:00 GMT</pubDate>
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      <title>Deadline day in the club shop, and the four lists behind it</title>
      <link>https://kit.ink/blog/en/when-the-player-leaves/</link>
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      <description>23:14, and the transfer is official. By morning, shirt personalization in the club shop is wrong in four places: shelf, press queue, picker and inbox.</description>
      <pubDate>Wed, 09 Sep 2026 08:00:00 GMT</pubDate>
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      <title>The custom name field goes dark exactly when jersey demand peaks</title>
      <link>https://kit.ink/blog/en/what-breaks-at-a-kit-launch/</link>
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      <description>Jersey personalization is switched off where demand is highest. Three bottlenecks decide it: nameset material, press capacity and the check on free text.</description>
      <pubDate>Mon, 07 Sep 2026 08:00:00 GMT</pubDate>
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    <item>
      <title>The limits of text screening: three checks, not one</title>
      <link>https://kit.ink/blog/en/where-text-screening-ends/</link>
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      <description>On April 1, 2024, the number 44 vanished from personalization. No text rule would have caught it. Three more limits sit outside the text as well.</description>
      <pubDate>Wed, 02 Sep 2026 08:00:00 GMT</pubDate>
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      <title>One wrong nameset: who can show what was ordered?</title>
      <link>https://kit.ink/blog/en/cost-of-one-wrong-nameset/</link>
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      <description>Six weeks after the order, a customer calls about a wrong nameset. A personalized shirt printing dispute then turns on one question: what was ordered?</description>
      <pubDate>Mon, 31 Aug 2026 08:00:00 GMT</pubDate>
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      <title>One storefront, two regimes: printed shirts and the right to return</title>
      <link>https://kit.ink/blog/en/printed-shirt-returns-policy/</link>
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      <description>Monday on the service line: a fan wants to return his printed shirt. Germany argues about the exclusion; online, Swiss returns policy is the club&apos;s own.</description>
      <pubDate>Wed, 26 Aug 2026 08:00:00 GMT</pubDate>
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    <item>
      <title>Free text for 30 francs: what Swiss law leaves to the club</title>
      <link>https://kit.ink/blog/en/the-swiss-personalisation-market/</link>
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      <description>An 88 in the number field, an open name field for 30 francs: what contract, data protection and criminal law say about jersey personalization in Switzerland.</description>
      <pubDate>Mon, 24 Aug 2026 08:00:00 GMT</pubDate>
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      <title>The numbers no club will print: why no statute says so</title>
      <link>https://kit.ink/blog/en/numbers-no-club-will-print/</link>
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      <description>Werder Bremen blocks 18 and 88. Banned jersey numbers are the club&apos;s own decision, not an enforcement of German criminal law.</description>
      <pubDate>Wed, 19 Aug 2026 08:00:00 GMT</pubDate>
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    <item>
      <title>The block list that costs you sales</title>
      <link>https://kit.ink/blog/en/checked-not-blocked/</link>
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      <description>A fan types his own surname, and the filter says no. Jersey personalization moderation: what a hard filter quietly costs, and what club shops publish.</description>
      <pubDate>Mon, 17 Aug 2026 08:00:00 GMT</pubDate>
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    <item>
      <title>Who runs your club shop? Five patterns in Germany and Switzerland</title>
      <link>https://kit.ink/blog/en/who-runs-your-club-shop/</link>
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      <description>The legal notice says who signs, not who runs the press. Five club shop operator patterns, read in the legal notices of 13 clubs in two countries.</description>
      <pubDate>Wed, 12 Aug 2026 08:00:00 GMT</pubDate>
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    <item>
      <title>What 66 club shops publish about shirt personalization</title>
      <link>https://kit.ink/blog/en/club-shop-personalisation-audit/</link>
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      <description>We checked 66 official club shops in 11 countries: almost all sell personalization, and only eight publish a policy on when they refuse an entry.</description>
      <pubDate>Mon, 10 Aug 2026 08:00:00 GMT</pubDate>
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