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Blog
Notes on jersey personalization, operations and the path to a production release.
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Club and partner field notes
The Shopware gap: why German clubs build differently
Shopware shows up only in German club shops, 5 of 36. A jersey configurator does not decide what happens after the click on add to cart.
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Operations and control
The evaluation checklist for jersey personalization vendors
A shirt rotates in the demo while the costly questions go unasked. A checklist of 28 questions for jersey personalization vendors, each with its reason.
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Operations and control
Jersey configurator: buy it, build it, or hand it over
Jersey configurator build vs buy vs hand it over: three offers, one with a price, and who decides about the squad and borderline names after that.
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Operations and control
Jersey configurator pricing: the four models compared
Jersey configurator pricing compared: flat fee, tiered, share of sales, custom build. And the math that counts in the busiest selling week of the season.
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Fan experience and revenue
Matchday shirt personalization: four hours, one press, two order streams
Saturday, 13:20, twelve fans at the counter and one heat press: an afternoon of matchday shirt personalization in a fan shop, and what three clubs changed.
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Operations and control
Season rollover in the club shop: the catalog is not the problem
Two emails and a shelf on a Tuesday in July. In a club shop season rollover, eligibility flips, not the catalog, and it flips under orders already running.
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Operations and control
Deadline day in the club shop, and the four lists behind it
23:14, and the transfer is official. By morning, shirt personalization in the club shop is wrong in four places: shelf, press queue, picker and inbox.
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Fan experience and revenue
The custom name field goes dark exactly when jersey demand peaks
Jersey personalization is switched off where demand is highest. Three bottlenecks decide it: nameset material, press capacity and the check on free text.
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Product proof
The limits of text screening: three checks, not one
On April 1, 2024, the number 44 vanished from personalization. No text rule would have caught it. Three more limits sit outside the text as well.
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Operations and control
One wrong nameset: who can show what was ordered?
Six weeks after the order, a customer calls about a wrong nameset. A personalized shirt printing dispute then turns on one question: what was ordered?
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Operations and control
One storefront, two regimes: printed shirts and the right to return
Monday on the service line: a fan wants to return his printed shirt. Germany argues about the exclusion; online, Swiss returns policy is the club's own.
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Club and partner field notes
Free text for 30 francs: what Swiss law leaves to the club
An 88 in the number field, an open name field for 30 francs: what contract, data protection and criminal law say about jersey personalization in Switzerland.
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Operations and control
The numbers no club will print: why no statute says so
Werder Bremen blocks 18 and 88. Banned jersey numbers are the club's own decision, not an enforcement of German criminal law.
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Operations and control
The block list that costs you sales
A fan types his own surname, and the filter says no. Jersey personalization moderation: what a hard filter quietly costs, and what club shops publish.
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Club and partner field notes
Who runs your club shop? Five patterns in Germany and Switzerland
The legal notice says who signs, not who runs the press. Five club shop operator patterns, read in the legal notices of 13 clubs in two countries.
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Club and partner field notes
What 66 club shops publish about shirt personalization
We checked 66 official club shops in 11 countries: almost all sell personalization, and only eight publish a policy on when they refuse an entry.